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Must Have Rough Country Products for Off-Road Enthusiasts

Dec 2 2025

Rough Country is one of the most popular brands for off-road products and accessories. The company is known for offering quality products at prices that don't break the bank. Originally founded in Tennessee as a shock manufacturer, Rough Country expanded to offer a wide range of products, including grille guards, bumper winches, off-road recovery gear, light bars, and more.

As one of the most trusted names in off-road accessories and parts, Rough Country products are popular among truck, Jeep, and off-road SUV owners. You can find a wide selection of Rough Country lift kits for Jeeps, plus suspension products and more at Action Car and Truck Accessories.

Let's take a look at some of the most must-have Rough Country products available.

Rough Country Seat Covers

Whether you use your truck or SUV for work, off-roading, or a bit of both, it's going to be tough on your stock upholstery. Most stock upholstery isn't meant for tons of wear and tear, nor is it meant to repel mud and water. However, Rough Country seat covers can save your stock upholstery while giving the interior of your truck or Jeep a new look.

Rough Country makes a wide range of seat covers for popular makes and models, including the Jeep Wrangler. One popular option is the Neoprene seat covers. These can be had for both the front and rear seats. Durable Neoprene material repels water, while staying breathable and soft to the touch. These aren't difficult to install, with full instructions and straps.

Rough Country Bumper Winches

One of the top off-road recovery products is a truck bumper winch. When adding aftermarket products to your truck or Jeep for off-roading, bumper winches are usually at the top of the list. If you're a serious off-road enthusiast, you can't go wrong with a Rough Country winch. These are available in various formats, including the most common 9,500 to 12,500 pound sizes. You can also find many other off-road recovery options at Action, including tow straps, winch mounts, and more. Everything needed to install a Rough Country winch is available at Action, but you can also get professional installation at any of our locations.

Rough Country Lift Kits For Trucks and Jeeps

The purpose of a lift kit is to create more clearance between the body of your vehicle and the axles. This typically allows for the installation of bigger wheels and tires, which in turn, creates more overall ground clearance for off-roading. Rough Country lift kits for trucks and Jeeps come in a variety of sizes. The best way to figure out which lift kits fit your vehicle is to input your vehicle information and narrow it down.

Another option for a slight increase in clearance for wheels and tires is to get a leveling kit. Leveling kits fix the factory rake on pickup trucks, but they're also useful for redistributing weight after you've installed front-heavy parts like grille guards or a winch.

Rough Country Light Bars

If you do any off-roading at night, light bars are indispensable products. Headlights and fog lights are typically not enough to provide the light you need on dark trails. Rough Country light bars use strong LED illumination to deliver powerful beams that outshine regular halogen bulbs. LED lights tend to last longer, and they don't get as hot either. You'll find a variety of Rough Country light bars at Action, including light kits, light mounts, short bars, long bars, and more. Light up the night with Rough Country light bars for your truck or Jeep.

Rough Country Suspension Parts

Rough Country suspensions consist of parts like shocks, air bags, springs, and more. Rough Country originally began as a shock manufacturer, which is why it's still considered one of the best brands in the industry for shocks. Action stocks a wide variety of Rough Country shocks and struts, plus leaf springs and components, coil springs, air bag suspensions, and just about anything else you need to upgrade or change the suspension on your rig. Obviously, suspension lift kits tend to be the most popular suspension upgrade, but we also sell Rough Country lowering kits and body lift kits.

Rough Country Grille Guards

Rough Country grille guards come in various designs and are also often called brush guards or bull bars. The purpose of these products is to protect your grille and bumper from damage. They also provide a rugged aesthetic for SUVs and trucks. In practical terms, grille guards absorb impacts from off-road obstacles like branches, brush, and rocks. This can prevent damage to the grille and the radiator behind it. Another purpose for grille guards is that they provide a place to mount additional lighting.

Rough Country Cold Air Intakes

With Rough Country cold air intakes, you can get more power and fuel efficiency in one easy installation. The purpose of a cold air intake is to replace your stock intake with a system that draws air from the side of the engine compartment rather than the middle. The center of the engine is where the hottest air is, and stock air intakes often have more restrictive tubing as well. The cooler the air is that your intake draws in, the more powerful the combustion. More powerful combustion gives you more power and efficiency.

Why would a cold air intake be better for your engine than stock? There are a few reasons. Stock intakes are primarily designed to be quiet, not necessarily efficient. They're usually installed near the center of the engine, drawing in the hottest air. The air filter is usually in a box and designed to be low-flow. On the other hand, a cold air intake has a bigger filter with less restrictive tubing and is installed on the side, typically fenced off with a heat-resistant shield, giving your engine much cooler air.

Other Rough Country Parts To Consider

The Rough Country product line isn't limited to the items above. In fact, Action stocks a full line of additional accessories like nerf bars, tonneau covers, exhaust systems, bed mats, fender flares, and much more. Whatever you want to add to your truck, chances are, there's a Rough Country product for it.

Check out the Action inventory of Rough Country parts on our website, and keep an eye out for the professional installation indicator. Rough Country is a premium brand of rugged parts that won't break the bank.